--- title: "A Psychiatrist’s View of Advertising as Inspired by the Super Bowl | Denver Psychiatry Blog" description: "Last night, I was trying to watch the Super Bowl. I say I was “trying” to watch it and not just watching it because I was with my 2 year old son and he preferred to watch “Caillou” and “Teletubbies”. ..." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": [ "MedicalBusiness", "MedicalOrganization", "LocalBusiness" ], "@id": "https://denverpsychiatry.com/#organization", "name": "Denver Psychiatry", "alternateName": "Denver Psychiatry - Dr. Steve Sarche", "description": "Denver Psychiatry is a private psychiatric practice founded by Dr. Steve Sarche in 2004, providing comprehensive mental health services for children, adolescents, and adults in the Denver metropolitan area.", "url": "https://denverpsychiatry.com", "logo": { "@type": "ImageObject", "url": "https://denverpsychiatry.com/logo.png" }, "image": "https://denverpsychiatry.com/og-image.png", "telephone": "+1-303-393-8808", "faxNumber": "+1-303-399-6069", "email": "drsteve@denverpsychiatry.com", "foundingDate": "2004", "founder": { "@id": "https://denverpsychiatry.com/#physician" }, "priceRange": "$$", "address": { "@type": "PostalAddress", "streetAddress": "720 S Colorado Blvd, Suite 910N", "addressLocality": "Denver", "addressRegion": "CO", "postalCode": "80246", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 39.7086, "longitude": -104.9567 }, "areaServed": { "@type": "GeoCircle", "geoMidpoint": { "@type": "GeoCoordinates", "latitude": 39.7086, "longitude": -104.9567 }, "geoRadius": "50000" }, "medicalSpecialty": [ "Psychiatry", "Child and Adolescent Psychiatry", "Adult Psychiatry" ], "employee": [ { "@id": "https://denverpsychiatry.com/#physician" } ], "availableService": [ { "@type": "MedicalProcedure", "name": "Psychiatric Evaluation", "description": "Comprehensive initial evaluation for accurate diagnosis and treatment planning" }, { "@type": "MedicalProcedure", "name": "Medication Management", "description": "Expert prescription and monitoring of psychiatric medications" }, { "@type": "MedicalProcedure", "name": "Child & Adolescent Psychiatry", "description": "Age-appropriate psychiatric care for children and adolescents (ages 10+)" }, { "@type": "MedicalProcedure", "name": "Anxiety Treatment", "description": "Treatment for generalized anxiety, panic disorder, social anxiety, and PTSD" }, { "@type": "MedicalProcedure", "name": "Depression Treatment", "description": "Comprehensive treatment for major depression and mood disorders" }, { "@type": "MedicalProcedure", "name": "ADHD Treatment", "description": "Diagnosis and treatment of attention deficit disorders in all ages" }, { "@type": "MedicalProcedure", "name": "PTSD & Trauma Treatment", "description": "Compassionate, evidence-based care for post-traumatic stress and trauma-related conditions" } ], "openingHoursSpecification": { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "09:00", "closes": "17:00" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "5", "reviewCount": "50" }, "sameAs": [] }, { "@type": [ "Physician", "Person" ], "@id": "https://denverpsychiatry.com/#physician", "name": "Dr. Steve Sarche, D.O.", "alternateName": "Steve Sarche", "description": "Dr. Steve Sarche is a board-certified psychiatrist specializing in child, adolescent, and adult psychiatry. 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The staff will help you find a convenient time and answer any questions about your first visit." } } ] }, { "@type": "Blog", "@id": "https://denverpsychiatry.com/#blog", "name": "Denver Psychiatry Mental Health Blog", "description": "Expert insights and articles on mental health topics from Dr. Steve Sarche, board-certified psychiatrist in Denver, Colorado.", "url": "https://denverpsychiatry.com/blog", "author": { "@id": "https://denverpsychiatry.com/#physician" }, "publisher": { "@id": "https://denverpsychiatry.com/#organization" } } ] }, { "@context": "https://schema.org", "@type": "Article", "headline": "A Psychiatrist’s View of Advertising as Inspired by the Super Bowl", "description": "Last night, I was trying to watch the Super Bowl. I say I was “trying” to watch it and not just watching it because I was with my 2 year old son and he preferred to watch “Caillou” and “Teletubbies”. ...", "author": { "@type": "Person", "name": "Dr. Steve Sarche", "jobTitle": "Board Certified Psychiatrist" }, "publisher": { "@type": "Organization", "name": "Denver Psychiatry", "url": "https://denverpsychiatry.com" }, "datePublished": "2008-02-08T16:39:00+00:00", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://denverpsychiatry.com/article/a-psychiatrists-view-of-advertising-as-inspired-by-the-super-bowl" } } ] --- [ Denver Psychiatry Dr. Steve Sarche, D.O. ](#home) [](tel:303-393-8808) [ Denver Psychiatry Dr. Steve Sarche, D.O. ](#home) [Home](#home) Services ### Conditions We Treat [ ADHD Treatment Child & adult ADHD specialist care ](/adhd)[ Anxiety Treatment Generalized anxiety, panic, social anxiety ](/anxiety-treatment)[ Depression Treatment Major depression, bipolar, mood disorders ](/depression-treatment)[ PTSD & Trauma Treatment Trauma recovery focused on full healing ](/ptsd-trauma-treatment) ### Specialty Care [ Child & Adolescent Psychiatry Fellowship-trained, ages 10 and up ](/child-adolescent-psychiatry)[ Performance Optimization Precision psychiatry for high performers ](/performance-optimization)[ Medication Management Expert prescription and monitoring ](#services) #### Talk to Dr. Sarche Call to schedule your initial evaluation [Call Now](tel:303-393-8808) About ### About Us [ Dr. Steve Sarche, D.O. 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Learn what to expect at your first visit [Learn More](#services) Contact ### Get In Touch [ Contact Form Send us a message ](#contact)[ Call Us (303) 393-8808 ](tel:303-393-8808)[ Our Location 720 S Colorado Blvd, Suite 910N ](#contact) [Call Dr. Sarche](tel:303-393-8808) [Back to Blog](/blog) Child & Adolescent # A Psychiatrist’s View of Advertising as Inspired by the Super Bowl Dr. Steve Sarche Board Certified Psychiatrist • Friday, February 8, 2008 • 4 min read Share: [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fdrsteve.lovable.app%2Farticle%2Fa-psychiatrists-view-of-advertising-as-inspired-by-the-super-bowl)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fdrsteve.lovable.app%2Farticle%2Fa-psychiatrists-view-of-advertising-as-inspired-by-the-super-bowl&text=A%20Psychiatrist%E2%80%99s%20View%20of%20Advertising%20as%20Inspired%20by%20the%20Super%20Bowl)[](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fdrsteve.lovable.app%2Farticle%2Fa-psychiatrists-view-of-advertising-as-inspired-by-the-super-bowl&title=A%20Psychiatrist%E2%80%99s%20View%20of%20Advertising%20as%20Inspired%20by%20the%20Super%20Bowl)[]() Last night, I was trying to watch the Super Bowl. I say I was “trying” to watch it and not just watching it because I was with my 2 year old son and he preferred to watch “Caillou” and “Teletubbies”. The compromise was that I could flip to the football game every 15­ 20 minutes for a quick update and then flip right back. Believe me, if I didn’t get right back to his shows, he certainly reminded me. I heard it was a great game, by the way. Anyway, this was a frustrating process because more often than not, when it was my turn to flip to the game, a commercial was blaring jingles or slogans at me about cars, fast food, cola, beer, or occasionally some other product. This got me to thinking just how prevalent advertising is in our society and how it affects us all. Advertising is not a big business. It is a gigantic business. Last year, Adage reported a total US spending of $263.77 billion on advertising, so it must work. The reason advertisements work has a psychological basis. Companies are constantly trying to understand human psychology and how that will help them to sell their products. They must understand the workings of the human mind and how to influence them effectively. This is done primarily through attempting to appeal to as many senses as possible; sight, sound, smell, taste and touch. There are many creative ways to do this. Think of the picture of that hot and juicy and perfectly made fast food hamburger on a billboard. When one is hungry and sees that, he or she remembers how good it tastes and how it smells and even how good it feels to satiate hunger. The image stays with the person and can even affect him or her when making a meal choice the next day. The more familiar that picture is, and therefore that feeling, the more that will influence a person and his or her decision making. Additionally, the advertisement must appeal to the consumers’ emotions; fear, love, pleasure, vanity. Fear often being the idea of scarcity, “For one day only….” This leads to funnier, sexier, louder, more rapid­fire kinds of advertisements.    People also still like the concept of authority, for example, “Three out of four physicians recommend….” And, of course, whether we like to admit it or not, sexual images capture our attention. Businesses are increasingly aware of the effect of psychology on advertising. In the last quarter of a century or so, advertising spending has grown enormously. Yankelovich (A Consumer Research Company), in October of 2006 reported that the average 1970’s city dweller was exposed to 500 to 2,000 messages a day; today it’s up to 3,000 to 5,000. The average consumer is expected, by the way, to remember all of 1% of those images. The volume of advertising we are exposed to may be annoying and even obnoxious to most of us, but the advertising industry is here to stay and only going to get bigger. Looking at this through the eyes of a psychiatrist, in some ways, this is exciting. It is more of a chance for parents to teach their kids about how people work and how they are influenced. It is a chance for a fruitful discussion about being pressured and influenced and how to be more conscious of messages that may stimulate us to do or buy things we may not have done. It is a glorious example of understanding the human psyche and how to apply it to the real world. And so I thought about this as I watched my 2 minutes of Super Bowl commercials (at a cost to the businesses represented of $10 million dollars), and pictured how cool I would be if I owned a huge American made truck, ate fast food daily, drank Cola by the barrel, and was aboard the ice cold beer train. ­ Thanks to Gresko, Kennedy, and Lesniak, “Living in a Social World” Fall, 1996, Miami University. Share: [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fdrsteve.lovable.app%2Farticle%2Fa-psychiatrists-view-of-advertising-as-inspired-by-the-super-bowl)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Fdrsteve.lovable.app%2Farticle%2Fa-psychiatrists-view-of-advertising-as-inspired-by-the-super-bowl&text=A%20Psychiatrist%E2%80%99s%20View%20of%20Advertising%20as%20Inspired%20by%20the%20Super%20Bowl)[](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fdrsteve.lovable.app%2Farticle%2Fa-psychiatrists-view-of-advertising-as-inspired-by-the-super-bowl&title=A%20Psychiatrist%E2%80%99s%20View%20of%20Advertising%20as%20Inspired%20by%20the%20Super%20Bowl)[]() ### Need Help With Your Mental Health? Dr. Steve Sarche provides compassionate psychiatric care for children, adolescents, and adults in the Denver area. [Call to Speak With Dr. Sarche](tel:303-393-8808) ### Get new articles from Dr. Sarche We'll only email you when Dr. Sarche publishes a new article. Unsubscribe anytime. Subscribe ## Related Articles [ Child & Adolescent ### The Communication Fix Up Communication Fix Up. This article is inspired by a talk given by Charles Duhigg, a journalist and best-selling author during the Aspen Ideas Festival on June 29th, 2024. The talk is titled, “Super co... Jul 23, 2024 5 min read ](/article/the-communication-fix-up)[ Child & Adolescent ### Recognizing Depression in Teenagers: A Guide for Parents Teen depression often looks different from adult depression. Know the warning signs and how to help. May 20, 2024 1 min read ](/article/teen-depression-warning-signs)[ Child & Adolescent ### My Session With Santa (part 2) (This is a recycling of an article I posted over 11 years ago. It is mostly the same, just some minor changes. I figured it would be nice to post something light). “I stopped believing in Santa Claus ... Dec 18, 2020 5 min read ](/article/my-session-with-santa-part-2) ### Denver Psychiatry Dr. Steve Sarche, D.O. 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